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数字媒体 – Strategic Communication

学者 / 创意与媒体艺术学院 / 数字媒体 – Strategic Communication

Develop the perspective needed to effectively influence, connect and lead.

Every organization – from multinational companies to local nonprofits – needs help in telling its story. Tiffin University’s digital media program with a professional track in strategic communication offers students insight into how communication skills and theories help organizations achieve their goals in a myriad of ways.

Students develop a broad understanding of communication fields and careers and how the professional communicator serves as an integral part of success in all types of businesses and organizations. Students develop practical and broadly-applicable skills that will help them succeed in any career they pursue.

Th strategic communication track combines theory with real-world application in business, 政府, the nonprofit sector and all organizations large and small, giving students opportunities to work in a variety of roles in corporate communication, 这包括:公共关系, 教育, 管理, 培训, 人力资源, sales, media, 广告, 新闻, law, marketing and politics and many other fields.

Students gain real-world experience through a required 150-hour internship, working with a professional organization to develop strategies that effectively communicate their mission. TU graduates have interned with news media companies, 专业运动队, 福克斯体育, Disney and other leading organizations.


COM241 -大众传播

A survey course examining the various media (i.e., newspaper, radio, television, film, etc.) comprising the mass media in contemporary American society. Emphasis is given to the history, structure, and potential effects of each medium.


COM310 – Interpersonal Communication

This course explores the main theories of human communication, including those that explain the processes involved in dyadic relationships, 自我表露和倾听. These principles are integrated into larger communication contexts in order to understand how decision-making and problem solving occur in small groups.


COM320 -说服 

The course develops understanding of theories of and critical attitudes toward argument and persuasion in formal and informal situations. 练习包括准备, 分析, and criticism of arguments and oral argumentation and persuasive messages, 有说服力的广告, 媒体说服.


COM441 – Organizational Communication

This advanced course examines interpersonal and group relationships and patterns of communication within organizations, including the way individuals relate to each other personally, 在组, 作为领导者和追随者. Students develop an awareness of the different situations in an increasingly complex social, 文化经济世界, the role of conflict as a communications phenomenon, and the challenges of communicating within an organization.


在校园 – Offered in a 15-week semester format with start dates of January and August


  • 业务经理
  • 演讲的作家
  • 舆论研究
  • 客户服务代表
  • 通信顾问
  • 沟通主管
  • 培训及发展 
  • 活动协调员
  • Sales

Careers in Media, Marketing and Advertising

  • 客户经理
  • 营销专家
  • 媒体买家
  • 媒体关系专员
  • 订舱代理
  • 对外联络部主任

Careers in Government and Education

  • 新闻秘书
  • 公共事务专员
  • 新闻局作家或编辑
  • 出版文案
  • 社区事务专员
  • 培训师、讲师或教授